Christmas spirit alive and well at new store
Daily Inter Lake.com
Lynnette Hintze
Rob Willington says the Home for Christmas store he and his wife, Bette, opened three months ago in Whitefish is as much a ministry as it is a retail business.
“Our emphasis is not so much on selling as it is trying to establish that home-for-Christmas feeling,” he said. “It’s sharing love, fellowship and kindness.”
With that sentiment in mind, the Willingtons are more apt to guide shoppers to their dining area for a piece of complimentary carrot cake and a cup of tea than to make a hard-core sales pitch about their merchandise.
The store is among the newest additions to the Mountain Mall in Whitefish. It’s located in the former American Bank space and has a storefront near the mall’s main entrance.
The Willingtons are no strangers to the Christmas retail business. They have opened Christmas stores from one end of the country to the other in locations such as Newport Beach, Calif., and Long Island, N.Y. At one time they had 13 Christmas retail stores going at once.
Rob used to operate a wholesale showroom in New York City and with 40-plus years in the Christmas retail business, he knows the industry. The self-described “king of cozy” said the winter climate of the Flathead Valley bodes well for the ambiance the store offers.
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